Your name Your email Subject Your message (optional) Sustainability has become a defining feature of modern business. Global companies are no longer treating it as an optional commitment. Instead, they are embedding sustainability into the core of their business models. This transformation is not a superficial trend. It is a fundamental shift, as significant as… Continue reading How Sustainability is Shaping Business Models
Your name Your email Subject Your message (optional) This guide examines startup marketing success as a holistic approach to building customer relationships rather than focusing solely on promotional tactics. Research findings show that successful startups integrate marketing into all aspects of their business. These include product development, pricing strategies, and distribution channels. Many startups fail… Continue reading The All-in-One Guide to Startup Marketing Success
Your name Your email Subject Your message (optional) User retention plays a fundamental role in startup marketing, business expansion, and long-term profitability. Research findings show that strategies to boost user retention are essential, as acquiring new users requires significant investment, whereas retaining existing ones leads to more sustainable growth. Returning users are more likely to… Continue reading How to Boost User Retention in Your Startup: 5 Key Tips
Your name Your email Subject Your message (optional) In today’s competitive market, corporations face increasing pressure to innovate. Research findings show that while 84% of executives consider innovation crucial for growth, only 6% are satisfied with their performance. Additionally, innovative companies achieve 11% higher revenue growth and 22% higher EBITDA growth compared to less innovative… Continue reading Winning Strategies for Corporate-Startup Cooperation
Your name Your email Subject Your message (optional) Growth is widely regarded as a marker of success, but it can also obscure a company’s strategic focus. The pursuit of expansion often introduces risks that, if unchecked, dilute the very strategy that differentiates a business in the market. This article explores the common causes of such… Continue reading How to Prevent Growth from Derailing Your Strategy
Your name Your email Subject Your message (optional) Sustainability often challenges companies to address numerous issues simultaneously, resulting in dispersed efforts with limited impact. To enhance the effectiveness of sustainability strategies, a focused approach is essential. A framework employing four lenses—business value, stakeholder influence, science and technology, and purpose—offers a comprehensive method for prioritisation. These… Continue reading A Strategic Approach to Sustainability
Your name Your email Subject Your message (optional) Conducting a competitive market analysis is a strategic process that allows businesses to evaluate their market position. This involves identifying competitors, understanding their strategies, and recognising strengths and weaknesses in comparison to your own. By doing so, a business can discover areas for improvement, uncover new opportunities,… Continue reading How to Perform a Competitive Market Analysis
Your name Your email Subject Your message (optional) Summary: How do companies’ investments in data and analytics contribute to business benefits like profitability and growth? Should investments focus on talent, technology, or culture? Recent research highlights alignment between business and analytics objectives and capabilities as crucial. Even companies early in their analytics journey see value… Continue reading The Effects of Misaligned Business and Analytics Objectives
Your name Your email Subject Your message (optional) Navigating the start-up landscape inevitably brings you face-to-face with the term “growth hacking.” Certainly, understanding its importance is essential. However, the real question now is how to elevate your approach. In today’s rapidly evolving environment, strategies that worked yesterday might not be effective. With the rise of… Continue reading Advancing Start-Up Growth Hacking: Key Strategies for Thriving with AI and the Creator Economy
Your name Your email Subject Your message (optional) Summary The challenge with strategy frameworks lies in their ability to evaluate the attractiveness of opportunities and the viability of strategies. However, they often fall short in aiding the identification of opportunities or the initial creation of strategies. This article presents a new framework, informed by an… Continue reading The Four Types of Business Strategies
